11-Day Primal Challenge

Feel Stronger, Leaner and Fitter In Just 11 Days

Discover The Secrets Of Building A Fight-Club Physique With Our FREE 11 Day Challenge.

PrimalFIT Program

We transform physiques.


The Primal Challenge has been designed to show busy men, like you, the first phase of how we do it.

Over the 11 days we'll help you:

  • Understand EXACTLY how to train for long-term results
  • The most important factors to sustainable dieting
  • How to build self-confidence and mental resilience

PLUS, we'll do it completely free. Why?


Because if we help you become the strongest, fittest version of yourself without spending HOURS in the gym whilst eating the foods you enjoy...


You'll be more likely to join our full PrimalFIT program at the end. If you don't, you'll still walk away from this experience with a toolbox of new, actionable information you can use to transform your life.

What we'll cover:

  • Day 1 | Why You're Not Too Busy To Be In GREAT Shape

  • Day 2 | Why Meal Plans Don't Work 

  • Day 3 | Developing Mental Resilience and Monk Like Focus

  • Day 4 | Why Timing ALWAYS Sucks

  • Day 5 | How To Discover Your Ikigai (Ikigai = Goal / Reason For Action)

  • Day 6 | The Importance Of Being In Nature

  • Day 7 | Why There's More Than One Way To Skin a Cat

  • Day 8 | How To Make Better Food Choices

  • Day 9 | When You CAN Drink Alcohol And Be Healthy

  • Day 10 | Why You Should Eat Frogs In The Morning

  • Day 11 | How To Change Your Life

Why Should You Listen To Me?

I don't have tens of thousands of followers on social media. Why? Because when I work, my focus isn't on creating a viral Instagram reel.


It's about making a difference to a person's life and that's a job I take seriously.


I've committed my life to my profession. I've worked with athletes, models... brands like Apple and Nike. People that have paid me thousands of pounds for years of work.


But most importantly, I've worked with countless guys just like you. I understand the disparity between training, nutrition and mindset.


And I know how to fix it.


Join this free challenge, and I bet I can change your life.

Primal Training System

What Else Is Included In The Challenge:

  • Cheat Sheet Detailing Phase 1 of Our Coveted Primal Training and Diet System

  • Daily Videos Detailing The Topics For The Day With Follow On Challenges

  • Interactive Community Space Filled With Men Like You

  • Unprecedented Focus On Both Physical AND Mental Development

Register for the 11 day challenge
Register for the 11 day challenge
Register for the 11 day challenge

Time Frame and Dates

1. Enrolment period

The next challenge starts within 24 hours. You can enrol into the challenge by completing the sign-up form at the top of this page.

2. Start date

Challenge information. Once enrolled, you'll be taken to the challenge area. We'll explain everything you need to know. The Challenge officially starts the next day.

3. Challenge period

The challenge period lasts 11 days. During this period, we'll be in close contact with daily videos, emails and challenges showing you exactly how to build the strong, powerful physique of a man in his prime.

4. Grace period

After the challenge, you'll have access to the content for 2-5 days so you can catch up on anything you missed. We'll also invite you to join our 6 week PrimalFIT System and free PrimalFIT Facebook community page.

Frequently Asked Questions

Here are a few answers to our most common questions

Do I need access to a gym?

How long does it take each day?

I've never trained before, will this program be okay?

What happens after the challenge?

How strict is the diet?

Still have a question?

How long are you going to wait before you demand the best for yourself?


Greek Stoic Philosopher